Burberry, a name synonymous with British heritage and luxury, boasts a rich and complex history spanning over a century and a half. While the main Burberry brand is renowned for its trench coats and sophisticated aesthetic, a crucial part of its story involves the evolution and impact of its sub-brand, Burberry Brit. Understanding Burberry Brit’s history requires delving into the broader narrative of the parent company, tracing its origins, growth, and the strategic decisions that led to the creation and development of this younger, more casual line.
Burberry History and Background: A Timeline of Triumphs and Transformations
To fully grasp the context of Burberry Brit, we must first examine the overarching history of the Burberry brand.
Burberry History Timeline:
* 1856: Thomas Burberry, a 21-year-old draper, founded his company in Basingstoke, Hampshire, England. This marks the beginning of Burberry's journey. The location, a small market town, is significant in understanding the brand's early roots in practical, durable clothing.
* 1879: Burberry invents Gabardine, a revolutionary tightly woven, water-resistant fabric that would become the cornerstone of the brand's success. This innovation was crucial; it provided a much-needed durable and weatherproof fabric, particularly important for the British climate. The invention of Gabardine is often cited as the defining moment in Burberry's history, setting it apart from competitors.
* Early 1900s: Burberry's Gabardine-made trench coats gain immense popularity, initially amongst explorers and military personnel. The iconic trench coat, with its distinctive features, becomes inextricably linked with the Burberry brand, solidifying its image as a purveyor of high-quality, functional outerwear. This period sees significant expansion and recognition, solidifying Burberry's position in the market.
* World War I & II: The trench coat achieves iconic status as it's adopted by British soldiers. This wartime association further enhances the brand's image of resilience and durability, creating a powerful legacy that persists to this day. Post-war, the trench coat transitions to civilian fashion, becoming a staple in men's wardrobes.
* Mid-20th Century: Burberry expands its product line beyond outerwear, incorporating accessories and ready-to-wear clothing. This diversification allows the brand to reach a wider audience and solidify its position as a luxury lifestyle brand.
* Late 20th Century & Early 21st Century: The brand experiences periods of both success and challenges. Changes in management and stylistic shifts impact the brand's image. This period also sees the emergence of counterfeit goods, a significant challenge for maintaining brand integrity and luxury status.
* 1990s-Present: Burberry undergoes a significant revitalization under the creative direction of several designers, including Christopher Bailey. This period sees a renewed focus on modernizing the brand while retaining its heritage. The introduction of Burberry Brit falls within this period of reinvention and expansion.
Burberry Originated from Which Country? Where Did Burberry Originate? Where Was Burberry Founded?
Burberry originated from and was founded in England, specifically in Basingstoke, Hampshire. This English heritage is integral to the brand's identity and marketing strategy, often emphasizing its British roots and craftsmanship.
Who is Burberry Owned By?
Burberry is a publicly traded company, meaning it's not owned by a single individual or family but rather by numerous shareholders. Its shares are traded on the London Stock Exchange.
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